a new
Era of
The creator company for the brands that know what’s next.
marketing
& advertising
The creator company for the brands that know what’s next.
Stop guessing. Start scaling.
HYDP’s AI data engine, combined with our creator specialists, delivers guaranteed results. We plug right into your workflow so you stay focused on the big picture.
No fluff. No vanity metrics. Just creator marketing built to move the dial and guarantee your ROI.
Work
Working globally we've helped Amazon build a creator programme on a mass scale, deploy creator campaigns, and run paid media activations since 2022.
Tortilla approached us a month before National Burrito Day. They wanted to gain 12,000 new sign-ups for their loyalty programme (‘Club Tortilla’) and create a lot of noise online!
Working with Mercedes we developed a state of the art creator programme with industry leading results!
We've been working with NordVPN since 2021 on all things creator campaigns, devising ways to find and source affordable creators.
In 2021, Pretty Little Thing approached us to help them launch their journey on TikTok through creator campaigns.
We've been working with Anglia Ruskin University London on a creator programme and paid media advertising since 2022.
Transformative
Client Experiences
Education marketing is a minefield, HYDP opened our eyes to the opportunities creators present in our industry. The Creative Council model has transformed our organic & paid advertising.
The team at HYDP helped us uncover how and why we work with content creators, developing a long-term strategy that will be implemented for years to come; we couldn't recommend them more highly
It was truly insance. We created an insane amount of noise.
Built over years, our Ai + proprietary data stack delivers speed and precision in influencer marketing. Skip the guesswork: the right creators, on-brand trends, live tracking, results you can prove.
HYDP Reports
Brands and influencers have had a symbiotic relationship for the past decade. However, recently, there has been a groundswell of data, brand reports and discussion concerning the declining effectiveness of influencer marketing.
For many, the issues with influencer marketing are a result of changes in social media preferences, societal progression and regulation in the discipline.
In 2022 the influencer marketing industry was valued in excess of $15 Billion, it’s colossal, and it’s not going to disappear, but that doesn't mean it can’t evolve. With all this noise, we wanted to investigate three things:
1 - Is there an issue with influencer marketing or is it as effective as ever?
2 - How should brands approach the discipline in 2023?
3 - If there is an issue, what does the next evolution of the discipline look like?
Brands and influencers have had a symbiotic relationship for the past decade. However, recently, there has been a groundswell of data, brand reports and discussion concerning the declining effectiveness of influencer marketing.
For many, the issues with influencer marketing are a result of changes in social media preferences, societal progression and regulation in the discipline.
In 2022 the influencer marketing industry was valued in excess of $15 Billion, it’s colossal, and it’s not going to disappear, but that doesn't mean it can’t evolve. With all this noise, we wanted to investigate three things:
1 - Is there an issue with influencer marketing or is it as effective as ever?
2 - How should brands approach the discipline in 2023?
3 - If there is an issue, what does the next evolution of the discipline look like?