Anglia Ruskin University London
We've been working with Anglia Ruskin University London on a creator programme and paid media advertising since 2022.
We've been working with Anglia Ruskin University London on a creator programme and paid media advertising since 2022.
Transformative
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The Challenge
To compete against the largest education institutions in the UK, Arul needs to be ever present in prospective students' social media feeds through paid and organic content.
The BIG issue is to be ever-present, ARUL needs to produce over 3,600 pieces of individual video content. That's a lot of content.
They needed a way to create a LOT of authentic video content at scale, without spending seven figures on content production.
Our Solution
We knew creators could provide a solution for ARUL. Not big-name creators, but micro-creators.
We devised an approach to turn the micro creators in their student population into full-time content creators for the university.
We created a 360 digital strategy with a student creator programme at its heart. Creative Council is an innovative approach that sees ARUL students creating ALL the content needed to meet the requirements of ARUL's social media marketing engine.
Education marketing is a minefield, HYDP opened our eyes to the opportunities creators present in our industry.
The Creative Council model has transformed our organic & paid advertising.
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