Pretty Little Thing

PLT has worked with content creators since the brand's inception. Their brand ambassador programme is well respected as an industry-leading approach to creator marketing. In 2021, PLT recognised the need to enter the TikTok market, leveraging their existing relationships across other social media platforms, but they were falling behind their competitors.

Working with the PLT team, we've helped them strategically understand their approach to sourcing and working with TikTok talent. We also assisted them in establishing their presence on TikTok, executing a multitude of creator deals with some of the most prominent creators on the platform.Working to our strategy, PLT has managed to negotiate creator deals way below market rate, facilitating a higher volume of deals and reach.