The influencer marketing landscape was the wild-west for many years, filled with backhand deals and fake fees. We wanted to change this. That's why we embrace radical truth and transparency. We not only provide our clients with complete visibility on all creator fees and margins. We want our clients to push back and provide radical, truthful and transparent feedback at all stages!

"Why are we doing this?" It's a question that very few agencies ask. Why? Because it can sometimes lead to the project not going ahead. We believe in executing campaigns and projects that have real business and marketing impact. First principle thinking ensures we deliver work that moves the needle and has real ROI!