About HYDP
A global creator agency.
HYDP helps brands grow through creator and influencer marketing. Our teams in London and New York connect strategy, content and paid media, supported by Luna intelligence.
Ask us about your next creator programme.
Grounded in HYDP's own case studies, team and method
About HYDP
From the first brief to the final report, we manage creator strategy, talent partnerships, content production and paid amplification. We build always-on programmes, launch campaigns and bring creators and communities together through live experiences.
Founded 2021 · Working globally
Operating globally · Tom Markland, CEO
The story
Built in 2021.Engineered for 2030.
Tom Markland founded HYDP in London in 2021. Today, we run creator programmes across North America, Europe, South America and the Middle East. Our work includes Amazon creator programmes, Mercedes-Benz partnerships and Tortilla campaigns.
Founded
2021
Creators worked with
2,000+
Average client NPS
9.9/10
Best ROI in 2024
33×
In the press
HYDP in the conversation.
Creator economy commentary, cultural signals and expert views from the publications tracking what moves next.
The HYDP method
Two pillars.One engine.
Better intelligence. Better decisions.
Luna is HYDP’s proprietary intelligence platform. It brings programme reporting, creative analysis and content collaboration together, helping our team turn campaign evidence into better creator choices and stronger briefs.
See how Luna supports our workRigour applied to culture.
Cultural velocity is how a brand builds meaning, memory, trust and relevance over time. We combine lasting creator relationships with shared cultural moments, so each campaign builds on the last.
Explore our Cultural Velocity approachWhere we are
Embedded whereculture moves.
London and New York teams · Riyadh partner network
Founded 2021 · Global HQ
London
71–75 Shelton Street
WC2H 9JQ
Opened 2024 · US Headquarters
New York
447 Broadway
NY 10013
MENA network · Local market access
Riyadh
Creator partner network
Riyadh, Saudi Arabia
Tom Markland
CEO & Managing Director
Ellie Bates
Head of Operations
Neil Tennant
Account Director, USA
Brynn Santos
Senior Account Executive
Alex Szor
Account Manager
Barbara Uzoigwe
Account Executive
Jordan Mander
Content & Project Manager
Ricards Ozols
Video Editor & Creative
The team
A team of cultural velocity experts
Stefani Stamatiou
CEO, USA
Hugh Reinbolt
Head of Strategy
Mudiwa Jani
Creator Manager
Lauren Enslin
Senior Account Executive
Logan Human
Account Executive
Caitlin Devenport
Account Executive
Marco Vagliviello
Video Editor & Creative
Working with HYDP
Good questions.
Clear answers.
What does HYDP do?
HYDP is a global creator and influencer marketing agency. We handle strategy, creator partnerships, content production, live experiences and paid media, through individual campaigns and ongoing creator programmes.
Which brands and sectors does HYDP work with?
We work with B2B and B2C brands across sectors. Our published case studies include Amazon, Mercedes-Benz, NordVPN, Tortilla, Pretty Little Thing and Anglia Ruskin University London.
How does HYDP measure creator marketing?
We start with the business objective and agree what success looks like. Reporting connects creator and content performance with the relevant campaign outcomes, such as reach, engagement, leads or sales. Luna helps our team analyse results and inform the next brief.
How do I start a project with HYDP?
Tell us about your brand, the challenge, the markets you want to reach and your timing. Share those details through our contact form and our team will follow up to discuss the brief.