About us
Creator centric marketing, driven by intelligence infastructure, resulting in cultural velocity.
We run creator campaigns, build creator programmes, execute experiential events and aplify through our propritory paid media approach
Our values
Intelligence Infrastructure
Intelligence infrastructure powered by our propritary artificuial intelligence replaces fragmented execution with systems that learn, adapt, and compound.
Cultural Velocity
We bring rigour to culture without stripping it of life. Campaigns create moments. Cultural velocity creates the momentum that builds brands
Meet our
expert team
Unable to hold a conversation without mentioning AI or advertising, Tom ditched the small talk and founded HYDP in 2021.
Known for driving strong client NPS and being HYDP’s resident Swiftie.
Can talk strategic narratives or Star Wars timelines - ideally both.
"I used to think every country had its own sun until I was 5….ok up until I was 8"
On a first-name basis with all your favorite creators (looking at you, Jimmy)
Loves to work out whilst watching American Psycho...and looking in a mirror.
%201.png)
An avid gamer and Real Madrid fan, Jordan joined HYDP as an Account Executive in 2024.
Lover of books and photography.
Beyonce super fan and talented creative.
“Richard” not “Ricards”. HYDP’s video editing wizard, who is big on cats & nature.
From the Midwest to the Big Apple, a former track & field athlete now building relationships with content creators at HYDP since early 2025.
New Yorker through and through, with a love for sports, concerts, and all things content!
Photographer first, content connoisseur second.