Mercedes-Benz
Mercedes-Benz had worked with influencers with little success; they struggled to connect their commercial vehicles to business owners.
Working with Mercedes we developed a state of the art creator programme with industry leading results!
Transformative
project statistics
The Challenge
90% of brands struggle to connect with business owners; in fact, according to Statista, it's the second most challenging demographic to reach. Mercedes needed a global strategy to target a niche audience. So that's exactly what we did.
Our Solution
We devised a creator programme that incentivised business owners with large social followings to advocate for the MBV brand.
These businesses not only provide affordable reach through posting on their social channels, but they also provide a wealth of assets that can be published across owned and paid Mercedes-Benz Vans channels.
Best of all, due to the volume of businesses we contact, we've been able to consistently provide tangible sales leads to the national dealer network, further boosting the project's ROI!
The team at HYDP helped us uncover how and why we work with content creators, developing a long-term strategy that will be implemented for years to come; we couldn't recommend them more highly
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