Tortilla
Tortilla approached us a month before National Burrito Day. They wanted to gain 12,000 new sign-ups for their loyalty programme (‘Club Tortilla’) and create a lot of noise online!
Tortilla approached us a month before National Burrito Day. They wanted to gain 12,000 new sign-ups for their loyalty programme (‘Club Tortilla’) and create a lot of noise online!
Transformative
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The Challenge
The issue, we only had four weeks to devise an excellent campaign strategy and prepare all the content we needed to drive conversion.
We started by designing a campaign strategy with conversion at its heart.
We knew creators could act as both a production resource for paid media and a mass-awareness tool to drive conversion.
Our Solution
Our strategy led us to a campaign platform called 'size matters'.
Using this platform, we helped Tortilla create paid media assets, organic social content, a website landing page, and a creator campaign in four weeks!
Our extensive creator campaign featured using 'Tiny Hands' to eat a burrito, a challenge we knew creators could enjoy.
However, it also gave us tremendous creative freedom to use ambiguous inuendos to create humour in teaser content.
We smashed our goal by nearly threefold, driving almost 34K loyalty sign-ups valued at £35 each! And, yes, thousands of people queued outside Tortilla stores on National Burrito Days.
It was truly insane. We created an insane amount of noise!
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