The Influencer Age Over

While researching media data we noticed a worrying trend, the media landscape is shifting at an alarming rate!

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1,000

Consumers Aged 18-65

Creator Interviews

Consumer Interviews

We're heading towards a global media revolution.

It’s hard to express how profound this change will be in just a few words.Perhaps a good reference point is the global housing crisis of 2008, dramatised in the film The Big Short.

Hedge fund manager Dr Michael Burry, founder of Scion Capital, was among the first to predict the housing market's collapse. People thought he was insane, a ludicrous prediction that would never happen, and that it was impossible, but the data said differently.

While the meteoric shift in media will not happen as quickly as the housing crisis, nor will it have such a herculean impact on the global economy, it will be monumental for those within the industry, both brand and agency.It’s funny. Writing this on a page seems futile.

The impending global collapse of media conglomerates and agencies is fast approaching.Jobs will be lost, companies will go bust, and historic brands will fade into history.I hope those reading this take action, not explicitly with HYDP, my company, but with your internal teams, partners, and senior leaders.  Failure to act could be catastrophic.

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-£153 million

In 2023 ITV generated £1.78 billion in advertising revenue, which was a decrease of £153 million from the previous year. In 2024 ITV expects to spend £1.2 Billion in content costs.

-£153 million

In 2023 ITV generated £1.78 billion in advertising revenue, which was a decrease of £153 million from the previous year. In 2024 ITV expects to spend £1.2 Billion in content costs.

-£153 million

In 2023 ITV generated £1.78 billion in advertising revenue, which was a decrease of £153 million from the previous year. In 2024 ITV expects to spend £1.2 Billion in content costs.

-£153 million

In 2023 ITV generated £1.78 billion in advertising revenue, which was a decrease of £153 million from the previous year. In 2024 ITV expects to spend £1.2 Billion in content costs.

It’s funny now that you mention it; I tend to watch YouTube videos on TV, especially when it’s just me watching. I’ve always been into cars, so I watch channels that cover new cars and electric vehicles. A lot of them create content in a similar style to the old Top-Gear days; it’s really high quality, and unlike things like Netflix, I’m not scrolling for 30 minutes until I find something to watch."

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