the big media short
While researching media data we noticed a worrying trend, the media landscape is shifting at an alarming rate!
Why you are here
Consumers Aged 18-65
Creator Interviews
Consumer Interviews
We're heading towards a global media revolution.
It’s hard to express how profound this change will be in just a few words.Perhaps a good reference point is the global housing crisis of 2008, dramatised in the film The Big Short.
Hedge fund manager Dr Michael Burry, founder of Scion Capital, was among the first to predict the housing market's collapse. People thought he was insane, a ludicrous prediction that would never happen, and that it was impossible, but the data said differently.
While the meteoric shift in media will not happen as quickly as the housing crisis, nor will it have such a herculean impact on the global economy, it will be monumental for those within the industry, both brand and agency.It’s funny. Writing this on a page seems futile.
The impending global collapse of media conglomerates and agencies is fast approaching.Jobs will be lost, companies will go bust, and historic brands will fade into history.I hope those reading this take action, not explicitly with HYDP, my company, but with your internal teams, partners, and senior leaders. Failure to act could be catastrophic.
If TV and digital press viewership declines continue (at the same rate), in 10 years, viewership will be below 30 minutes.
There has been a 25% decline in the number of streaming subscriptions since 2021 with nearly one-third (31%) of households actively reducing the volume of streaming subscriptions. (TVTECH)
In 2023 ITV generated £1.78 billion in advertising revenue, which was a decrease of £153 million from the previous year. In 2024 ITV expects to spend £1.2 Billion in content costs.
In 2024 Fox’s Ad revenue grew 0%, unprecedented in a US election year! Their 2024 profit saw a decrease of $302 million!
Daily mail’s owner DMGT, reported a 3% year-on-year decline in online advertising revenue to £166 million for the year ending September 30, 2023.
It’s funny now that you mention it; I tend to watch YouTube videos on TV, especially when it’s just me watching. I’ve always been into cars, so I watch channels that cover new cars and electric vehicles. A lot of them create content in a similar style to the old Top-Gear days; it’s really high quality, and unlike things like Netflix, I’m not scrolling for 30 minutes until I find something to watch."
Some More
Important Stats
Creator
vs mainstream
YouTube show Host Sean Evans asks his celebrity guests questions while they attempt to complete rounds of chicken wings.
Chicken Shop Date is a British YouTube interview show created and hosted by Amelia Dimoldenberg.
The Graham Norton Show is the UK’s most popular late-night talk show. A list of celebrities join to discuss their latest projects and life updates.
YouTube creator specialising in documentary style expose and investigations on key social and political issues.
America’s #1 non-sports program on a Sunday's, #6 Primetime Broadcast in Both Viewers and Adults 18+ and #9 in Adults 25-54.
Vice Media Group LLC is a Canadian-American digital media and broadcasting company with 1,988 employees.
Chicken Shop Date is a British YouTube interview show created and hosted by Amelia Dimoldenberg.
Professional golf tour owned by PAF, that hosts golfers like John Rham (2022) master champion and Bryson Dechambeau weekly.
Premier golf tour with names like Rory Mcilroy and Scottie Scheffler hosting events every week.
