HOT READS

Brands That Collaborate With Small Influencers Enjoy These Benefits

Hello, HYDP readers. It's no secret that the influencer marketing landscape has changed dramatically over time. Unlike the early days,...

Sprucing Up Your Marketing: Spring Cleaning Campaigns and Influencers

Feb 282 min

Innovation

Sprucing Up Your Marketing: Spring Cleaning Campaigns and Influencers

Hello, HYDP readers. Spring cleaning is not just a time for decluttering and rejuvenating your space; it's a peak time for social media...

Home Design Influencers Transforming Spaces on Instagram

Feb 273 min

Home Design Influencers Transforming Spaces on Instagram

Overhauling your home's décor or redesigning a room before the advent of the internet was certainly a challenge. Nowadays, people turn to...

Insights and Campaign Ideas from Pinterest Predicts 2024

Feb 263 min

Innovation

Insights and Campaign Ideas from Pinterest Predicts 2024

Pinterest has always been the go-to platform for inspiration, whether you're planning a dreamy wedding or hunting for avant-garde fashion...

Inclusive Marketing: Embracing Diversity for a Thriving Business

Feb 223 min

Inclusive Marketing: Embracing Diversity for a Thriving Business

Pinterest has always been the go-to platform for inspiration, whether you're planning a dreamy wedding or hunting for avant-garde fashion...

Feb 223 min

Performance

Best Influencer Analytics Tools

In today's fast-paced digital realm, the creator economy is not just a buzzword—it's a bustling marketplace where authenticity marries...

Ethical Issues in Marketing: Examples and How to Avoid Them

Feb 213 min

Ethical Issues in Marketing: Examples and How to Avoid Them

In a world where ethical boundaries in marketing are as ever-changing as the digital landscape itself, brands are treading with caution....

Feb 213 min

How to Vet Influencers

In a world perpetually buzzing with content, there's an influx of personalities vying to leave their imprint on the digital landscape....

Feb 203 min

6 Easy Steps to Develop a Winning YouTube Influencer Marketing Strategy

YouTube is more than just a plethora of cat videos and blooper reels; it's the epicenter where vibrant online personalities and...

Feb 202 min

How to Use Influencer Marketing to Grow Your Brand

Gone are the days when Influencer marketing was the new kid on the block. Today, it's an essential thread in the fabric of digital...

Journey Beyond the Beaten Path: Meet the Elite Backpacking Influencers Redefining Adventure

Feb 193 min

Journey Beyond the Beaten Path: Meet the Elite Backpacking Influencers Redefining Adventure

Wanderlust - it's that incessant itch in your feet to explore, absorb and wander through the uncharted territories of the world. It's a...

4 Ways Your NonProfit Can Leverage Influencers

Feb 192 min

4 Ways Your NonProfit Can Leverage Influencers

In a world swamped with digital marketing ploys, nonprofits often vie for the same visibility as commercial brands. But as they say,...

Jan 223 min

2022, The year of live shopping?

What is it? Quite simply, live shopping is television shopping 2.0; It's QVC on TikTok. In China, platforms like TaoBao, JD and Douyin...

How will NFT's impact influencer marketing and content creators?

Jan 222 min

How will NFT's impact influencer marketing and content creators?

I'll start by saying it will be some time before we see NFT's impacting this space; there will be a significant learning curve for...

Jan 221 min

Short-Read

The Instagram creator fund

Instagram has upped the ante to try and drive creators towards its platform and away from TikTok. This November, Instagram is offering...

Jan 222 min

The Black Box of Influencer Marketing

Ok, we’ll say it... Influencer Marketing has an ROI problem Influencer marketing has been around in various guises for over a decade now....

The creator economy and sport. What does the future look like?

Jan 221 min

News

The creator economy and sport. What does the future look like?

Athletes careers are short, and we're constantly reminded that following the end of their career in whatever their chosen discipline, the...

Let's talk about transparency in influencer marketing; It's a big issue!

Jan 222 min

Let's talk about transparency in influencer marketing; It's a big issue!

While establishing HYDP, the creator economy company, I've spoken to over 500 senior leaders in and around influencer marketing. Some of...

Optimal channel mix? Lessons from leaders and losers

Jan 223 min