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NEWS +VIEWS
Working in the creator economy means we have to be on top of ALL the latest trends.
It would be pretty selfish if we didn't share our insights, so here you go!
VIRAL NEWS
Explore the latest viral trends across all of social media!
LATEST FROM TIKTOK
Check out the latest trends and news from the TikTok world!
CULTURE TRENDS
Unpack significant cultural moments in bitesized chuncks.
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HOT READS
No, this isn't a list of hot people; maybe try the Daily Mail if you're after that. From our thoughts on latest tech, changes in platforms and industry thought leadership find everything we write below!
10 Inspiring Influencer-Founded Brands And Why They Work
Influencer-Founded Brands: Turning Personal Platforms into Powerful Enterprises
Harnessing the "Creator Economy" for Tangible Brand Success
Oct 17, 20243 min read
Brands That Collaborate With Small Influencers Enjoy These Benefits
Hello, HYDP readers. It's no secret that the influencer marketing landscape has changed dramatically over time. Unlike the early days,...
Feb 29, 20242 min read
Sprucing Up Your Marketing: Spring Cleaning Campaigns and Influencers
Hello, HYDP readers. Spring cleaning is not just a time for decluttering and rejuvenating your space; it's a peak time for social media...
Feb 28, 20242 min read
Home Design Influencers Transforming Spaces on Instagram
Overhauling your home's décor or redesigning a room before the advent of the internet was certainly a challenge. Nowadays, people turn to...
Feb 27, 20243 min read
Insights and Campaign Ideas from Pinterest Predicts 2024
Pinterest has always been the go-to platform for inspiration, whether you're planning a dreamy wedding or hunting for avant-garde fashion...
Feb 26, 20243 min read
Inclusive Marketing: Embracing Diversity for a Thriving Business
Pinterest has always been the go-to platform for inspiration, whether you're planning a dreamy wedding or hunting for avant-garde fashion...
Feb 22, 20243 min read
Best Influencer Analytics Tools
In today's fast-paced digital realm, the creator economy is not just a buzzword—it's a bustling marketplace where authenticity marries...
Feb 22, 20243 min read
Ethical Issues in Marketing: Examples and How to Avoid Them
In a world where ethical boundaries in marketing are as ever-changing as the digital landscape itself, brands are treading with caution....
Feb 21, 20243 min read
How to Vet Influencers
In a world perpetually buzzing with content, there's an influx of personalities vying to leave their imprint on the digital landscape....
Feb 21, 20243 min read
6 Easy Steps to Develop a Winning YouTube Influencer Marketing Strategy
YouTube is more than just a plethora of cat videos and blooper reels; it's the epicenter where vibrant online personalities and...
Feb 20, 20243 min read
How to Use Influencer Marketing to Grow Your Brand
Gone are the days when Influencer marketing was the new kid on the block. Today, it's an essential thread in the fabric of digital...
Feb 20, 20242 min read
Journey Beyond the Beaten Path: Meet the Elite Backpacking Influencers Redefining Adventure
Wanderlust - it's that incessant itch in your feet to explore, absorb and wander through the uncharted territories of the world. It's a...
Feb 19, 20243 min read
4 Ways Your NonProfit Can Leverage Influencers
In a world swamped with digital marketing ploys, nonprofits often vie for the same visibility as commercial brands. But as they say,...
Feb 19, 20242 min read
2022, The year of live shopping?
What is it? Quite simply, live shopping is television shopping 2.0; It's QVC on TikTok. In China, platforms like TaoBao, JD and Douyin...
Jan 22, 20243 min read
How will NFT's impact influencer marketing and content creators?
I'll start by saying it will be some time before we see NFT's impacting this space; there will be a significant learning curve for...
Jan 22, 20242 min read
The Instagram creator fund
Instagram has upped the ante to try and drive creators towards its platform and away from TikTok. This November, Instagram is offering...
Jan 22, 20241 min read
The Black Box of Influencer Marketing
Ok, we’ll say it... Influencer Marketing has an ROI problem Influencer marketing has been around in various guises for over a decade now....
Jan 22, 20242 min read
The creator economy and sport. What does the future look like?
Athletes careers are short, and we're constantly reminded that following the end of their career in whatever their chosen discipline, the...
Jan 22, 20241 min read
Let's talk about transparency in influencer marketing; It's a big issue!
While establishing HYDP, the creator economy company, I've spoken to over 500 senior leaders in and around influencer marketing. Some of...
Jan 22, 20242 min read
Optimal channel mix? Lessons from leaders and losers
Most businesses are not proactive enough in optimising their social channel mix for the realities of the present. "If ain't broke, don't...
Jan 22, 20243 min read
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